You know those loyalty gift cards you get from coffee or sandwich places? You know… if you drink 10 cups of coffee you get 1 free.  What would be really cool is if after you turn in your loyalty card and get your free drink they hand you another loyalty card.  Except this one is special.  This one is even better.. where you only have to drink 9 cups of coffee to get one free.  Oh yeah and this one looks nicer printed on higher grade stock paper and a cool design.

I can see people bragging about what loyalty card they have.

It would be cool to try this out with my business to improve retention.  For example if a plan costs $29.99.  I would love for it to get cheaper by a dollar every month you stay until it hits $14.99/mo.