Squishable is my favorite company this month. You probably never heard of them unless you are a frequent visitor of cuteoverload. They are doing everything right as an online store.

Here are the things they are doing well:

#1 Their product is something that Amazon doesn’t sell. It is unique and different.

#2 They show people actually using and enjoying their products right on the homepage. You don’t have to feel weird about buying the product… it is normal.. because other people have bought them! Customers using your products are the best testimonials. They also have a massive photo gallery of their fans using their product.

#5 Their sales content (the stuff you read on their website). It isn’t markety. It isn’t gimmicky. It is fun to read. The girls that started it really love it.

Read their description for the Squishable T-Rex:

Psychology 101 says that humans deal with scary situations by making jokes. It’s true! Say you were a proto-mammal out in the primeval savanna, and you saw a giant Tyrannosaurus Rex thundering towards you. Would you stay rooted to the spot in terror, or would you say, “What a silly looking creature…let’s make fun of him from that tiny, safe cave over there!”. 

If you said the latter, congratulations! You survived to reproduce and your many descendants continue to make fun of terrifying bipedal carnivores to this day.

This particular T-Rex is adorable and fuzzy and wants only to cuddle and maybe nibble on your nose. Best part? He was designed in conjunction with Ryan North of Dinosaur Comics! Read his comic! It’s good!

 

#6 They know where to find customers. You will find their advertisements on cute focused blogs.