Today, I have a special treat for you. Karishma Shah teamed up with me to write this blog post about increasing engagement on your Facebook and Twitter account.

Karishma Shah is the Marketing Manager at Live Nation Entertainment and has helped grow the Ticketmaster’s Twitter account to 28k followers and their Ticketmaster Facebook page to 114k likes.

 

• Sunday is a good day to increase posting. Weekends in general are good posting days for entertainment, retail, and sports brands.
• Fans like to see context about shortened URL links – want to know where the link will take them. A brand specific link might work better. (For example NYTimes uses http://nyti.ms) You can use Bit.ly Pro for custom branded short links.
• Asking fans for engagement increases engagement (like asking questions)
• Fans respond better to “softer sell” keywords with sweepstakes, contest, or promotions. (Use events, winning, win, offer – not contest or promotion)

Timing Matters:

• Posting times are crucial to Facebook Page success
  • 3 time peaks: early morning (7am EST), after work (5pm EST), and late night (11pm EST)
    • You can use something like timely to update your status at the perfect time
    • Brands that posted outside of business hours had 20% higher engagement rates
• Entertainment brands have most engagement on Friday, Saturday, and Sunday – take advantage of the weekend
• Retail Brands have most engagement on Sundays – target shoppers on Sunday
• Sports Brands have most engagement on Sundays – Increase post volume on Sunday

Be Concise:

• Posts with 80 characters or less had 27% more engagement than posts with 80+. Practice brevity
• Full-length URLs had 3x the engagement than shortened.
  • Readers like knowing where the post will take them – they want context. Brand specific URL shortener might work best here again.
• Asking for engagement will incite engagement – “like this post”
• Ask questions at the end of posts
  • Avoid how, who, what, did, and why questions – they receive lower engagement
  • Use where, when, would, should

I created a PDF on 5 Ways to Dominate Facebook Pages that goes into detail what top brands are doing to drive more likes and how you can replicate their success. Sign up for my newsletter here to get access to it.