Tag Archives: airbnb

3 Simple Steps to Increase Customer Retention

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Comic that shows keeping old customers is way easier

Comic by Ted Goff

The awesome guys at Blogtrepreneur let me do a guest blog post on their site about simple ways to increase customer retention.

I go into examples of things that have worked for me as well as examples of what other companies are doing really well. Here is a quick summary of what I talk about:

* How Walmart pays someone to say hello to you right when you walk in
* How PhotoJojo sends really great emails on fun things to do with your camera
* An email template you can use to make a customer feel special right when they sign up.
* And many more examples (DailyBooth, AirBnB, Reddit, Meetup.com, Twitter, SaaS Businesses). See the full post here.

AirBnB Leverages Craigslist in a Really Cool Way

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I’m a huge fan of AirBnB. I really like the way they leverage all the traffic craigslist gets. Craiglist is the first place people look for sublets.

After you create a post on AirBnB they send you a sweet email (displayed below)


The email is trying to convince you to post your AirBnB listing on Craigslist.

Check out some of the great lines in this email:
1. “increases your earnings by $500/month” – awesome cash incentive for you to do this.
2. “Click here to re-post A couch in the mission in 1 click.” – it is super easy to do.  wow 1 click!

The reason AirBnB does this is because if you make money they make money. They also will get flagged by craigslist if they post it for you.

Zynga got huge by piggy backing off of Facebook. PayPal piggy backed off of eBay. Pretty cool how AirBnB is piggy backing off craigslist.

PS: The AirBnB CEO gave a very inspiring talk at Startup School. Check it out.


2/11/2011 UPDATE: I just got a reminder from the “Air Team” to repost to Craigslist.


I love 3 main things about this reminder
#1″Instant Sign-In” – I’m pretty sure most people don’t remember their login right off the bat
#2 “Repost to Craigslist” button – wonderful call to action
#3 Signed by “The Airteam” – this made me think their is something more to airbnb – a separate group looking out for me. Great branding.

If you want to learn more about how airbnb implemented this check out the comments on Hacker News.